Once it is designed, your sheriff campaign logo becomes the lynchpin of your campaign’s overall branding. Your logo will appear on yard signs, brochures, direct mailings, palm cards and all of your other campaign advertising.
A poorly-designed logo will keep voters from taking a political candidate seriously. A good campaign logo is simple and only includes important elements, such as the candidate’s name and the elected office that they seek. Political logos with too many colors or busy design elements can be confusing or difficult to read.
Of course, adding a badge graphic into a sheriff logo is pretty standard. Unlike most other political logos, a sheriff logo with a badge incorporated into it quickly tells a voter exactly what position the candidate is running for.
Ripping off another campaign’s logo is never a good idea. It can raise accusations of plagiarism. While political logos share many conventions, don’t freely borrow design elements from your opponent or anyone else running locally.
Sheriff Logo Design Tips
- Keep your design simple. Many candidates for sheriff or any law enforcement position tend to use a serif font. Script lettering is more difficult read and it may not translate well to print or to signage. If you add additional elements, such as a badge or star, keep it subtle and try to have it integrate into the overall look.
- Limit your colors. Law enforcement candidates tend to go with black and white or blue and black. The position of sheriff lends itself well to stark contrast. Odd colors may get attention but may also distract from the messaging.
- Know the rules. There may be local rules or laws that prohibit what can or cannot appear on your signage. There may be restrictions on certain image elements and wording. Be sure to know the current rules so you don’t run into problems later in the campaign.
- Keep the look consistent. Once you have a logo and you have put it to use, don’t change it later! Much of your voter branding is tied into in your logo design and colors. If you change it midway through your campaign, you’ll a lot of that branded connection.
Who Can Design Your Logo?
Some campaigns often hire a professional designer. Sometimes a volunteer will create the logo for them. A local print shop may create a design when the campaign produces their first print piece.
Regardless of who designs the logo, you will need a high-resolution version of it for print and large signs. Low-resolution files are fine for the web, but jpg files do not render well in offline promotion. Without a high-res file, you may need to recreate the design – and that may be difficult to do.
Professional Sheriff Campaign Logo Design
If you do not already have a designer, Online Candidate offers custom political campaign logo and brand design as a standalone service.
Each logo is created specifically for the campaign by a professional designer. The final package includes versions for both print and digital use, so the same campaign identity can be used across yard signs, literature, direct mail, social media, advertising, and your website.
The Campaign Logo & Brand Kit includes:
- Two initial custom logo concepts
- Up to two rounds of revisions
- Print-ready vector and source files
- High-resolution and web-optimized logo files
- Campaign colors and typography guidelines
- Branded social media graphics
For sheriff candidates, the goal is not simply to create a badge graphic with a name attached. Your logo needs to remain readable on a yard sign, look professional on campaign literature, and work just as well on a website or social media profile.
You can also browse political campaign logo examples for ideas and inspiration.